KREEVA Swaranaya RERA Filing: What New Friends Colony Buyers Should Check Now

KREEVA Swaranaya Gets Delhi RERA Nod for New Friends Colony Launch

KREEVA, the real-estate arm of the Kanodia Group, has launched KREEVA Swaranaya, a gated high-rise residential project on Mathura Road in Old Ishwar Nagar, close to New Friends Colony in South East Delhi. The project is registered with Delhi RERA as DLRERA2026P0007, dated 19 June 2026, under the project name SwaranayaNFC, with Sunup Build Private Limited as promoter. On 2 July 2026 KREEVA announced the South Delhi project with an estimated investment of about ₹1,050 crore and 114 residences.

The land deal behind the scheme dates back to 29 January 2025, when ASK Property Fund announced a ₹260 crore investment linked to the South Delhi land acquisition and development. The site covers roughly 2.007 acres across three residential cores, and the RERA filing shows construction starting in March 2026 with completion registered for January 2033.

Facts as on September 2026, from RERA / the developer.

What This Means If You're Buying

The registration is the first thing to read, because it sets the completion date, the approved plan and the filed carpet areas. Buyers should go by the January 2033 completion date in the RERA filing. Some sales listings quote 2031, and that figure does not match the registered record.

Pricing is the second point. Broker channel data puts the base rate at ₹40,000 per sq ft as of September 2026, and the developer's official project page does not display a price. At that rate, the indicative totals work out as follows.

Carpet area is roughly half the super area in every configuration, so compare offers on carpet area, not on the headline size. One broker listing earlier quoted a starting figure of ₹14.06 crore, which shows how quickly quotes move at this stage.

Against the local market, the rate is a clear premium. Broker data for nearby schemes shows a pre-launch Eldeco project at about ₹26,500 to ₹28,000 per sq ft, a DLF resale in the Midtown belt at about ₹28,000, and a Godrej resale in South Estate at about ₹23,000 to ₹25,000. Broker estimates put rental yields at 4 to 6 percent for this project, against 2 to 3 percent for unmanaged builder floors in New Friends Colony. These are broker estimates, not recorded rental transactions.

On location, the site is about 1.0 km from the Lotus Temple, 2.3 km from Fortis Escorts Heart Institute and Holy Family Hospital, 3.8 km from Nehru Place and 4.3 km from the DND Flyway. Central Delhi is about 12.5 km away, roughly 25 minutes in normal traffic, and IGI Airport Terminal 3 is about 21 km, around 40 minutes. The Magenta Line stations at Sukhdev Vihar and Okhla NSIC serve the wider area. DPS Mathura Road, Don Bosco School and Cambridge School are all nearby, as is Jamia Millia Islamia.

Synergy Infracon's Take

We read this launch as a serious entry by a developer that is new to Delhi residential. The Kanodia Group dates to 1992, but it only entered real estate through KREEVA in 2024, and its Gurugram partnership with Shapoorji Pallonji Real Estate came in December 2024. The South Delhi scheme is the group's clearest statement of intent in the capital, and the clearance record from December 2024 to April 2026 suggests the paperwork has moved steadily.

The price is where we have reservations. At ₹40,000 per sq ft, the scheme sits about 40 percent above the nearby benchmarks we track. The gated high-rise format, the clubhouse of roughly 1.25 lakh sq ft and the 1.5 acres of landscaped greens may justify part of that gap for some buyers. Construction has only just started, though, and the completion date is more than six years away. Buyers should weigh the premium against that timeline and against the fact that the public specifications are still fairly thin.

What We'd Advise Right Now

• Ask for the Delhi RERA record DLRERA2026P0007 and read the approved layout and sanctioned plans before you shortlist any configuration.
• Request a written, itemised price sheet. GST, preferred location charges, parking, IFMS and other levies may be extra, and the amounts should appear in writing before you book.
• Match the specification list in the agreement annexure against the sales material, which mentions VRV air conditioning and modular kitchens that the public RERA summary does not describe in the same detail.
• Confirm parking allocation in the sale documents. The filing lists 422 spaces, and project data mentions three spaces per home.
• Visit the site at peak hour on Mathura Road, then compare the rate with a resale option in the same corridor before you commit. Our sales team can arrange that visit and run the comparison with you.

Related Projects We Cover

• New Friends Colony, South Delhi: the established locality where most buyers in this price band compare builder floors and high-rise options.
• Old Ishwar Nagar and the Mathura Road corridor: the site's immediate neighbourhood, with the Modi Mill Flyover and DND Flyway access.
• Nehru Place, South Delhi: the nearest large commercial hub, about 3.8 km away, and a common work destination for buyers in this area.
• KREEVA's Gurugram multi-generational housing project, announced in April 2026: a useful reference for how the developer is expanding beyond South Delhi.

Full project details: Kreeva Swaranaya